Increase in the average customer ticket

campaigns focused text messagte service on conversion. Increase in the average customer ticket. Reduction of the cost of customer acquisition (CAC). SOLUTION An analysis began through a digital audit of the business, analyzing the data of the last 6 months and of all the actions carried out in order to detect which were the text messagte service weakest points of the business that caused it to lose profitability. With this analysis and with a greater definition of the target audience, work began on the usability of the web to make text messagte service the product purchase process easier, and different layers were added, such as abandoned cart recovery systems, with the aim to increase the percentage of people who entered